To branch off the original "Backpage Press Collection," I've created a "Mob Mentality” line to be more specific towards one of the fundamental concepts of this shop and brand. This is the flagship design for the new collection.
Years ago, I started Backpage Press on my own and continue to run all aspects of the business solo. I seem to be a natural loner, but one of the great contradictions in my life is I romanticize and respect teams or any unifying idea that brings people together. This plays heavily into my love of sports, but being a mediocre athlete doesn't keep you on many teams. Sometimes pure effort isn't even enough to keep you on the bench. Thankfully, there are always alternative ways to reach your goals, so long as you're willing to put in some creative effort.
I posed this question to myself, "Why not use art to convey these diverse, passionate interests that overwhelm your mind?" Done right, good art and writing could unify like-minded people around the globe. Hell, there could be thousands of people out there... enough to start a mob. This is where my mentality came from, and where I would find my team.
Every design in this shop is created with passionate effort, and that's the only way to make good art. However, each one is made with the customer in mind and how you would want to show your support for the brand. Simply put, I try to make what you and I would want to wear. You are the people who validate these designs. Without you, there is no Backpage Press... it's just me without a team.
These shirts are made to look bold so people notice. Forged with blunt, hard-edged symbolism but conveyed with elegance, the "Mob Mentality" line will connect people through shared loves and an appreciation for hard work and craftsmanship.
The purple & crimson red Mob Mentality tees are printed on premium American Apparel fine jersey tees, with specially mixed pewter grey duel-cured ink, to leave a heavy semi-gloss print. These tees are incredibly soft, comfortable, and flexible, and have all of the great qualities you have come to expect from AA. Be sure to go one size up when ordering American Apparel tees if you wish to have a roomier fit.
This black tee is heavily layered & custom mixed "BCKPG Pewter" color plastisol ink patiently hand printed onto an Anvil 980 premium ring spun tee. Celebrate the brand by subtly throwing it right in their face with a 12" Backpage "Old E" logo and back print, and the classic spiked bats on the sleeve. It makes a solid statement.
When going through the process of coming up with new colorways, I was subconsciously drawn to combos that seemed very familiar. I tried, but I couldn’t ignore that they held a direct resemblance to pro teams...and they weren't from Pittsburgh. My guilt immediately activated as my Pittsburgh homerism was threatened. Even though I have spent the last 20+ years analyzing and criticizing the colors and uniforms of other teams, I felt I was betraying my Pittsburgh loyalty with the thought of a Backpage Press product resembling the pride of another city. Then I thought, "Quit being ridiculous".
To my Pittsburgh brethren, rest assured my loyalty lies in the same place. The fact of the matter is that I've traveled to many cities in the States, taken in their local games, and appreciated aspects of what each brought to the table. They use certain colors to best represent their city, and the reason they or I would use a certain color scheme is simply because they work. An ethos of Backpage Press has always been to unify, and what better way to accomplish that than to print the colors of other communities.
The Denver Bronco's "Orange Crush" era of uniforms are some of the most iconic and highly recognizable uniforms in sports, and I'm happy to see them re emerge during the 2012 season. The Neon Orange tee was a bit too bright and loud to represent what I wanted. So I found and American Apparel Heather Orange tee that was a more subtle, but still had the spark that was representative of the “Orange Crush” uniform’s I remember as a kid. I matched that with a specially mixed Blue ink, and printed a winner.
* Printed on Heather Orange American Apparel 50/50 cotton/poly fine jersey tees, with specially mixed Blue duel-cured ink, to leave a heavy semi-gloss print These combines the printing benefits and comfort of cotton, and the lightweight breathability of poly. These tees are my personal favorites.
"The 12th Man"
The Seattle Seahawks have generally had the same color scheme throughout their existence, but in 2012 Nike helped them place and balance the Emerald Green and the Ocean Blue. I'm a big fan of the uniforms they unveiled in ’12, which is why I was drawn to do a Backpage tee in their colorway. I couldn't decide which I liked more, the Neon Green or the more subtle Emerald Green, so I decided to mix up a special blue ink and make both styles of this "Mob Mentality" tee.
*This tee is printed on Emerald Green premium American Apparel fine jersey tees, with specially mixed Blue duel-cured ink, to leave a heavy semi-gloss print. These tees are incredibly soft, comfortable, and flexible, and have all of the great qualities you have come to expect from AA. Be sure to go one size up when ordering American Apparel tees if you wish to have a roomier fit.
"The Philly" (Ladies tee)
One of my favorite color ways ever were the Philadelphia Phillies jerseys of the early '80's. In homage, I wanted to make the a "Mob Mentality" tee in that color scheme. Heavy-weight, soft to the touch, baby blue Backpage prints on American Apparel's uber-premium "Track" shirt. This is the same Cotton/Poly/Rayon tee that is used for the popular "Pittsburgh Athletic Club" tee. It's a mix blue & maroon colors with soft & breathable fabrics...you have to see and touch it to truly appreciate it. Take my word for it...you deserve a t shirt this nice.